Mad Men season 5 finally began last night with an incredible two-hour premiere. I liked everything about the episode, especially that race and the Civil Rights Movement are becoming important issues. The show skipped just far enough ahead for Joan to have birthed her baby and for Don and Megan to be married. The time jump seemed appropriate to me (someone told me it may jump ahead six years and I panicked). Did you watch it? What did you think? Or, should I say, “Zou Bisou Bisou”?
Life recently published these photographs taken in New Orleans during Mardi Gras in 1938. Doesn’t look like much has changed (aside from the horse-drawn floats).
Relatively early on in its remarkable, decades-long run as a weekly magazine, LIFE turned its eye toward always-enticing, ever-vivid New Orleans and that great city’s signature, defining event: Mardi Gras. In February, 1938, editors sent photographer William Vandivert (later a charter member of Magnum) to the Big Easy to chronicle the carnival — and to show LIFE’s readers how one American city, more Caribbean than Southern in so many ways, maintained a centuries-old tradition of refined debauchery and plain, unalloyed fun in the midst of the Great Depression.
The story that ran in the March 14, 1938, issue of LIFE, alongside some of Vandivert’s photographs, was interesting enough, in its own way. Titled “LIFE goes to America’s Most Famous Party,” the five-page feature focused almost exclusively on the aristocratic Comus Ball, and the pomp and ceremony that attends the crowning of the ball’s king and queen. In fact, in 1938, LIFE was invited to the Comus Ball “to photograph it,” the magazine gently boasted to its readers, “for the press for the first and only time in its 81 years.”
But Bill Vandivert was in New Orleans for more than a few days and nights in the late winter of 1938, and he made hundreds of photographs — far more interesting photographs, it turns out, than those that ran in the magazine — on the crowded, joyously chaotic streets and boulevards of that singular town. Here, in tribute to the spirit of the Crescent City, and to celebrate the ancient festival of carnival (from Latin, carne vale, or “farewell to meat”) that traditionally marks the beginning of the Christian observance of Lent, LIFE.com offers a gallery of those previously unpublished Vandivert photos: pictures of men, women and children happily caught up in the whirldwind of Mardi Gras, in a vanished New Orleans that feels at once ghostly and, somehow, intensely alive.
A photo of the lighthouse that resides on Lake Pontchartrain just outside of UNO’s campus taken in 1890. Today the structure is quite a few feet inland.
Fascinating article about a vintage inspired, environmentally friendly car built here in New Orleans. And the photos featured in the article were taken by my friend Amy!
