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Mad Men

Mad Men season 5 finally began last night with an incredible two-hour premiere. I liked everything about the episode, especially that race and the Civil Rights Movement are becoming important issues. The show skipped just far enough ahead for Joan to have birthed her baby and for Don and Megan to be married. The time jump seemed appropriate to me (someone told me it may jump ahead six years and I panicked). Did you watch it? What did you think? Or, should I say, “Zou Bisou Bisou”?

good: Growing produce on your roof is a productive way to take advantage of the space, but is it possible to make it commercially viable on a larger scale? A new company’s business model may show the way. New York-based BrightFarms, which builds rooftop greenhouses, hopes to turn a profit while cutting shoppers’ “food miles” down to zero by growing vegetables where people buy them: the supermarket. BrightFarms is trying to convince major supermarket chains to hire them to cover vacant roofs with heirloom tomatoes, salad greens, and other produce. The company’s business plan is simple: they handle the labor and expense of farming—greenhouse design, construction, planting, and harvest—while participating supermarkets sign a 10-year contract agreeing to purchase whatever is grown on their rooftop. A store’s rooftop garden can produce as much as 500,000 pounds of produce a year, BrightFarms told Edible Manhattan. Read more on GOOD →

good:

Growing produce on your roof is a productive way to take advantage of the space, but is it possible to make it commercially viable on a larger scale? A new company’s business model may show the way. New York-based BrightFarms, which builds rooftop greenhouses, hopes to turn a profit while cutting shoppers’ “food miles” down to zero by growing vegetables where people buy them: the supermarket.

BrightFarms is trying to convince major supermarket chains to hire them to cover vacant roofs with heirloom tomatoes, salad greens, and other produce. The company’s business plan is simple: they handle the labor and expense of farming—greenhouse design, construction, planting, and harvest—while participating supermarkets sign a 10-year contract agreeing to purchase whatever is grown on their rooftop. A store’s rooftop garden can produce as much as 500,000 pounds of produce a year, BrightFarms told Edible Manhattan.

Read more on GOOD →